Design Agency ManchesterThe old website that was created by a
Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the
Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and ppeople always give you positive comments about your site. With this in mind you have asked the
Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.
Web Link Alliance Partners - Top Search Engine Ranking Solution For Your Client Websites From Web Link AlliancePartner with Web Link Alliance to add Search Engine Optimization to your product offering. Top Search Engine Rankings with minimal changes to your client websites through a system of web services and a link exchange program where you can
Purchase Links directly.
Do you have a web site that hasn?t been touched in years? Or have you avoided the Internet bandwagon all together? Well, it?s time to hop aboard again ? or for the first time. Here?s why:
1) Audience:
* Young adults and teens spend more time on the Internet than they do watching TV. Also, they?re more likely to use the Internet than the Yellow Pages to find a product or service.
* Engineers and other business people use the Internet as a key information source when researching a product or service.
If either group is part of your target, you need to be on the Internet.
2) Availability: A web site is available 24/7, so your information is there whenever your prospect wants it.
3) Cost-effective: Creating and maintaining a web site is relatively low cost.
To create a web site, start with the basics.
1) CONTENT -- A great web site will include:
* Description of your company ?- This is basic. People need to know what you do before they?ll buy.
* Description of your products or services ?- Basic stuff again. Be clear and concise. Use attractive photos.
* (Service companies) Portfolio of work or case histories -- Demonstrate what you do.
* Bios of key staff with photos ?- This humanizes the site.
* Testimonials ?- Proof that you?ve helped people.
* Resources ? Include white papers, how to?s, other useful info. This is especially important if you want to be seen as an expert.
* Newsletter, regularly updated news or blog ?- Great ways to stay in touch with clients and prospects, AND new content helps your search engine rankings.
* Contact form ?- A way for visitors to reach you.
* Links ?- Another resource to offer visitors, plus the right reciprocal links can build traffic.
If you don?t have it all together yet, start small and add pages later.
2) DESIGN ?- A great web site grabs attention and invites the visitor in. The design should be consistent with any print materials you use. A good web designer can give you a site that loads quickly, is easy to navigate and read, and looks professional.
3) TRAFFIC BUILDING ? Now that you?ve got a web site, how do you get people to it? Here are some starter ideas:
* Search Engine Registration ?- Often handled by your designer or hosting company. You?ll need to make sure it gets done.
* Reciprocal links ?- Research what?s available and learn what works through trial and error.
* Register articles on Internet article banks ?- If you like to write, post articles and direct readers to your site.
* Search Engine Optimization ?- The real thing can be VERY expensive. If you?re starting up a retail site and need high volume traffic, hire an expert in this field. Otherwise, make sure key words are used repeatedly on your home page, and use other tactics to build traffic.
* Advertising ?- There are web site banners and buttons, search engine ads (like Google AdWords) and print ad opportunities to evaluate.
* Direct mail ?- Use mailings (e-mail or traditional) to let colleagues, clients and friends know about your site.
* Publicity ?- Send out a news release announcing your site to as many publications as possible. Follow up with releases on additions to the site.
4) MAINTENANCE ?- A great web site is not static. A website can be a nightmare to those who value completion ? because a good site is always evolving. If you want return visitors, give them a reason to come back. Add new content. If you want new visitors, adding content will help your search engine rankings.
